About Virtual Anna

Information Virtual Anna publishes on this blog may contain references or cross references to projects, programs and services. Virtual Anna is not speaking on behalf of Hyatt Corporation or anyone other than herself.

•  Shoe Designer 1987
• World’s First Virtual Concierge 2000
• Guinness Book of World Record 2002 “Most Remote Concierge”
• Digie Award RealComm 2004 for “Most Innovative use of Technology”
• Voted Best Concierge in Silicon Valley 2006

  Ever since I can remember, I have always had this instinctive ability to gather people together, make introductions and assemble a group. I guess it is called socializing or in modern day terms, networking. I didn’t know this was what I was doing back when I was just 5 years old, and I invited the whole neighborhood for a punch bowl party. The great thing was, every kid I invited showed up at the house. The bad part was, I failed to mention the party to my parents! That was when my other innate skill came in handy. I was able to practice hospitality and being a good hostess, while creatively improvising and inventing. To this day I am still doing a lot of both, networking and creatively inventing.

Walking to the beat of a different drummer

Fresh out of high school, I went straight to college thinking I was going to be a shoe designer. With the influence of my shoe making ancestors, unconditional support of my loving parents to follow my creative destiny and entrepreneurial spirit, I was determined to make my mark in the shoe designing industry.  At 19, I  launched my line of high end, hand crafted, all leather shoes, for the working woman. I opened up shop in down town Los Gatos and created a very nice niche in making and designing shoes. What does shoe making have to do with networking and creatively inventing, you ask?

When I had my little shoe store, I treated my shop like my home. I had a nice comfy couch in the center of the room and served hot tea in the winter and ice tea in the summer. Customers who eventually became dear friends stayed a while, relishing in my designs, trying on shoe creations, purchasing their most favorite pairs, while taking their time and feeling at home. After a few years I discovered something magical about my shoe store. I sold many shoes out of that little shop but what was so extraordinary was how many friends I have made in that little shop. My shoe store became a destination. It was a destination for nurturing new and long time friendships over ice cold drinks or warm soothing teas. My store was sometimes a think tank to discuss issues of the world, having thoughtful conversations of how we can make our mark and contribute. My shoe store is where I learned the spirit of hospitality and again found myself meeting many wonderful friends and gathering people together.

The Journey of how I became Virtual

  

                  Why Virtual?

  When one first sees me as the Virtual Concierge, they often assume, “oh she is a video”, “it’s one of those modern day infomercials”, or, “she’s computer generated”. When one first hears the title, “Virtual Concierge” they may be up in arms thinking, “they have replaced a human with a machine!” However, if they step a little closer and engage… something magical happens. Replacing a human with a machine is not what the Virtual Concierge is about at all, rather the very opposite.                                        “Humanness behind the technology” Like many working parents, I was desperately trying to juggle work and family. In between that juggle, was a long and arduous 5-hour commute, daily. And on top of all that, I was also pregnant with my second child. What kind of business is worth this craziness? you ask. To travel so far and in that condition? Hospitality is the business I am in, I proudly admit. I am the Chef Concierge at The Westin Santa Clara! I loved my job as the Chef Concierge. I knew my job very well. I mastered my territory, which was Silicon Valley, and all of Northern California! I built and strengthened my network by getting to know my neighbors and giving them a face to the name. I started friendships with the person who answers the phone, the service staff, all the way to their management and proprietors. I was President of the Silicon Valley Concierge Association two years in a row and reveled in organizing events that got people together and celebrated the wonderful place we lived in. The Westin Santa Clara to me was like my home. When guests stepped up to my Concierge desk, it was like inviting them into my very own living room. I served up imaginary tea, which was giving them service with warmth, hospitality and friendship. Everyday was an opportunity to create relationships and share knowledge.After working at The Westin for about six years, I developed my friendships and got to know many of our top most frequent guests. I took care of all their requests and inquiries and ironed out any cares or worries. I became their friend at their home away from home. At the end of the day as I made my long commute home, I had much time to think of the dilemma that was clear and present. I would have to give up the job that I loved for many years, for the growing need to be closer to home and have more time with my family. But where else can I find a place to work, like the Westin Santa Clara in my neck of the woods? There certainly was no place, no place in sight like home.                                  “A Technological Solution” As a Concierge, I do a lot of my work over the phone. I can often fulfill guest requests before they even check in. They would not even need to see me. It is very important however to be seen in the lobby especially for our frequent guests who have grown accustom to being welcomed back by that familiar and friendly face. If it was not for that minor detail, I can very well work from anywhere! Well, that minor detail became the major detail. I had a serendipitous meeting one day with a gentleman named Skip Rodenbush with Interactive Multimedia Artist. That chance meeting changed my work and life for the better. Skip came up to my Concierge desk and said, “So this is Silicon Valley! What is there to do around here? I have about 2 hours to kill.” I immediately started asking him questions to try and get a feel of what he was looking to do and what would be best suited for him. “Are you here with a conference?” I asked. “No, I am here to meet with your owners!” he answered excitedly. I have amazing technology that I am proposing for your meeting space. This technology will allow your hotel to offer for your clients virtual meetings, conferences across the nation and around the world. It is the cutting edge in videoconferencing solutions. I suddenly realized that this could be the answer to my situation. I asked, “Can you put that “thing” here behind me so that I may work from home and appear like I am here? Is that possible?” That is possible! Do you think you can do your job from home? YES!! The Virtual Concierge seed was planted… Interactive Multimedia Artist designed and created a video conferencing solution for The Virtual Concierge. Strategic Hotel Capital, owners of the Westin Santa Clara property, invested in the idea. The Westin Santa Clara Management expressed their desire to retain a valuable employee and was in full support of the idea. Anna Morris just received the best recognition an employee can ever imagine receiving. I was the happiest person on earth! The Virtual Concierge was born. It has been 31/2 years now since I stepped in front of the camera to perform my concierge duties in front of the world. I did not have a, “how to” manual, to work in virtual. Through hard work and perseverance I came up with solutions to all requests and possible scenarios. I now print everything out in front of the guest that I would normally hand to them. I can take them on a virtual tour of anyplace in the world through the wonders of the Internet and the crisp vivid canvas of the plasma screen. I still serve up my guests with my imaginary tea, because the warmth, hospitality, and friendship transcends through the screen. For those who are open and willing to engage, they realize that it is truly possible to receive the most personable, efficient, friendly service even from a Virtual Concierge. I have never met so many exclaim, “this is the best service I have ever received and most memorable one at that!”The Virtual Concierge was developed at the time because it was fulfilling a need for a Mother, an employee, a Hotel and their Guests. The Virtual Concierge through years of work, improvement and technological advancement is now proof of concept and may be the answer to fulfill the needs of a country, many industries, the world.

 

In the News

• Hotel Motel Magazine Faces: Virtual Concierge connects to guests electronically
• BBC News: Welcome,  I’m your Virtual Receptionist
• Forbes Magazine: Being There
• ABC Channel 7 News video: The Virtual Concierge, the next level in personal service
• Kron 4 News Video: TeleCommuter 
• San Jose Mercury: Concierge Does Job From Home
• Contra Costa Times: Taking Your Work Home With You
• San Francisco Chronicle: Concierge’s screen saviour